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Range Overview


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Range Overview


 

DesignaFriend

Range Overview

  • 18”/46cm Stylish Doll
  • Unique Positioning as 'Fashion Child Doll'
  • Highly Collectable
  • Targeted at 6-12 Year Olds
  • The Perfect Gift
 
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Sales Performance


Sales Performance


 

Sales

brand performance

  • 1.3 million Dolls
  • 1.7 million Outfits
  • 1.3 million Accessory Sets
  • Worth US $90M at retail
  • Won gold award for Best Doll 2017 – Made For Mums
 
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Why She's So Special


Why She's So Special


 

Why She's So Special

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Packaging


Packaging


 

Packaging

  • Unique and stylish gift packaging with tissue paper
  • perfect for display with acetate sleeve

in-store

  • 120cm x 160cm Planogram
 
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Marketing


Marketing


 

marketing

argos catalogue

  • 10 million distribution

Digital Marketing

  • DesignaFriend Fashion Show
 
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TV Advertising


TV Advertising


 

TV Commercials

  • Small TV advertising campaign to support launch in October 2011
  • New TVC campaigns in 2015/2016/2017
 
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Social Media


Social Media


 

Instagram (@Designafriendofficial)

  • Weekly Updates
  • Provides valuable consumer insight 
 
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Product Range


Product Range


 

Product Range

Beautiful Dolls

Elaborate Dolls

Extra Special Doll

outfits

Accessories

Playsets


For sales enquiries please complete the form below and we'll get back to you as soon as we can.

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