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Range Overview


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Range Overview


 

DesignaFriend

Range Overview

  • 18”/46cm Stylish Doll
  • Unique Positioning as 'Fashion Child Doll'
  • Highly Collectable
  • Targeted at 6-12 Year Olds
  • The Perfect Gift
 
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Sales Performance


Sales Performance


 

Sales

brand performance

  • 1.3 million Dolls
  • 1.5 million Outfits
  • 1.2 million Accessory Sets
  • Over $75 million in sales, 1 retailer, 1 market
 
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Why She's So Special


Why She's So Special


 

Why She's So Special

 
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Packaging


Packaging


 

Packaging

  • Unique and stylish gift packaging with tissue paper
  • perfect for display with acetate sleeve

in-store

  • 120cm x 160cm Planogram
 
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Marketing


Marketing


 

marketing

argos catalogue

  • 10 million distribution
 
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TV Advertising


TV Advertising


 

TV Commercials

  • Small TV advertising campaign to support launch in October 2011
  • New TVC campaigns in 2015/2016/2017
 
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Social Media


Social Media


 

Instagram (@Designafriendofficial)

  • Weekly Updates
  • Provides valuable consumer insight 
 
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Product Range


Product Range


 

Product Range

Dolls

outfits

Accessories

Playsets


For sales enquiries please contact our head of sales Lisa, or alternatively fill out the form below.
Lisa Cracknell
Tel: 07903 552487
Email: Lisa@kidkreations.co.uk

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